On September 1, 2020, Rolex unveiled numerous new models—an event humorously dubbed by enthusiasts as ‘Rolex Goes Big.’ Whether viewed through the lens of Rolex’s long-term strategy or design evolution, this launch marks a groundbreaking milestone.
Six Major Upgrades:
1. Case size increased from 40mm to 41mm.
2. Lugs redesigned to be more elongated and refined.
3. Central links of the three-piece bracelet slightly widened for enhanced comfort and aesthetics.
4. Dial colors updated on select models.
5. The ‘SWISS MADE’ text at the 6 o’clock position now features an additional crown emblem in the center.
6. Exclusive one-click deployant clasp—market-first technology. A true testament to NOOB Factory’s craftsmanship. Welcome all watch enthusiasts to appreciate this remarkable creation!












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