After a 90-year hiatus, Louis Vuitton has once again ventured into perfumery—possibly unveiling the most extraordinary fragrance collection in history. The brand’s first perfume dates back to the 1920s, specifically 1927, meaning this new release could be a once-in-a-lifetime opportunity. If you’re planning a vacation or simply desire something portable and luxurious, this travel set is truly unmissable—once gone, it may never return.
Louis Vuitton spared no expense in appointing Belletrud as the master perfumer, a name synonymous with one of the world’s most prestigious fragrance families. Renowned globally for their floral compositions and unique sourcing of raw materials, the Belletrud legacy shines through in every scent.
The black bottle cap features LV’s iconic emblem with gold lettering. The cylindrical white packaging crowned with a golden top pays homage to the legendary ‘Je, Tu, Il’ fragrance launched in 1928. The elongated cylindrical bottle, inscribed with sleek black typography, reflects the signature streamlined aesthetic of designer Marc Newson. Holding this bottle is akin to possessing a masterpiece of art. While its beauty may not scream for attention, it warms the heart. And in terms of emotional resonance, its legacy runs deep and enduring.
